THISDAY Launches WhatsApp Edition With Free Shipping To 73 Million MTN Subscribers


• Congratulates telco on the occasion of the 20th anniversary celebration

Emma Okonji

THISDAY Newspapers has launched a WhatsApp edition to provide the digital PDF copy of its newspapers to over 73 million MTN subscribers for free download on the MTN Zigi Chatbot.

THISDAY and ARISE NEWS chairman / editor-in-chief Prince Nduka Obaigbena, who announced the launch yesterday, said it will take effect from today.

According to Obaigbena, “The WhatsApp edition is part of a series of business collaborations between THISDAY and MTN Nigeria, in fulfillment of a pledge made by THISDAY to MTN Nigeria, to commemorate the celebration of MTN’s 20th anniversary.

MTN, which rolled out its telecommunications services to Nigeria in August 2001, has maintained its original ownership structure and brand name since then, a development that has helped the MTN brand to focus more on expanding the market. network across the country, while providing quality service to its more than 73 million subscribers, with a market share of 39.3 percent.

Since its creation, MTN has maintained its position as the leading telecom operator in Nigeria in terms of the volume of subscribers on its network.

Launched last year, the MTN Zigi Chatbot is the telecommunications company’s new digital personal assistant that can answer questions and help subscribers with products, services and activations.

Zigi is chatting in English and is available to chat with existing MTN customers and non-MTN customers as a guest.

The Zigi chatbot saves time for customers who wait for the customer service representative to answer a question.

The online assistant chatbot was designed to enhance customers’ digital interactions with the brand and provide fast and secure marketing, sales and technical support.

Customers could interact with the chatbot on multiple channels including WhatsApp, Facebook Messenger, Telegram, MTN official website, and myMTN app.

Commenting on “Zigi”, MTN Nigeria Customer Relations Manager Ugonwa Nwoye said, “Zigi provides personalized, intuitive and prompt service to our customers. Its introduction will not take away the client’s access to live agents, but will serve as the first point of contact for clients who choose to interact with Zigi. ‘

“We believe that ‘Zigi’ will provide increased convenience which will translate into better experiences for our customers, which is at the heart of our goal as a company.”

For his part, MTN Nigeria’s digital director, Srinivas Rao, said “Zigi” will always align with MTN’s digital transformation goals.

“We now live in a fast-paced digital age with new technological advancements driving an ever-changing landscape. This is why at MTN, we are determined to lead the digital transformation, which will provide easy-to-use connectivity solutions, improve the customer experience and maintain the best quality of service for everyone in our ecosystem, ”said Rao.

With THISDAY’s offer, the 73 million MTN subscribers would have daily access to free downloads of THISDAY digital PDF copies. They would be able to read authoritative news in business, politics, health, environment, sports and in-depth interviews and analysis.

Giving details on MTN’s journey since 2001, MTN Board Chairman Dr Ernest Ndukwe said: The amount of revenue generated.

“We see the multiplier effect that connectivity services can have on the social and economic ecosystem. And now more than ever, I am optimistic about what the future holds for Nigeria’s digital economy and look forward to building it together, with all of you.

In his commentary, MTN Nigeria CEO Mr. Karl Toriola said: “This 20-year journey is the result of the limitless possibilities of our country, the incredible potential of Nigeria’s telecommunications and technology sector, and the advice and support we have received from millions of Nigerians, in all corners of the country. We are here today because of the role each of you – the media, customers, business partners, retailers – has played on this journey. For this we are humble and grateful. To all of you, we express our deepest appreciation and gratitude, and we deliver an important message – the best is yet to come. “

The ICT and telecommunications company started GSM operations in Nigeria in August 2001. Twenty years later it has become an integral part of the country’s telecommunications success story.

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