Southern Cross Media: SCA IS THE NUMBER ONE NETWORK IN DEMOGRAPHY 25-54 – RADIO 6 SURVEY

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SCA, Australia’s largest audio content creator ^, is the Number one radio network in the 25 to 54 age group *, according to the GfK Radio Survey 6.

Some of the highlights for SCA in the latest survey:

  • SCA is 1 all people 25 – 54

  • The blow is the 1 network with women aged 25 to 54

  • Triple M is the 1 network with men aged 25 to 54

  • SCA reaches over 4.7 million people every week

  • SCA’s DAB + radio stations grow and reach 776,000 people every week

  • During the investigation period, SCA recorded new records for full live radio broadcast range, as well as recording the highest live radio broadcast range ever for the Triple M and Hit networks **.

Hit Network

  • Carrie & Tommy’s The driving show is 1 in women aged 25 to 54
  • 2Day FM Sydney was the only FM station to develop breakfast and Hughesy, Ed and Erin show recorded on strongest share growth from any FM station in Sydney

  • The Fox Breakfast show with Fifi, Fev and Nick in Melbourne has the largest FM radio breakfast for people 10 and over

  • Hit reaches 3.166 million people every week

Triple M Network

  • The Molloy the national Drive show reaches 685,000 people every week and is 1 in its time slot for men aged 40 to 54

  • The Marty sheargold national show is 1 commercial for men aged 25 to 54 and reaches 580,000 people per week

  • Moonman in the morning is the # 2 commercial FM program for men aged 25 to 54
  • Triple M’s AFL is the # 1 AFL broadcast in metro markets, reaching 470,000 people aged 10 and over who listen to the show in Melbourne, Adelaide and Perth

  • Triple M’s NRL is the # 1 broadcast NRL for under 70s in metro markets, reaching 366,000 people in Sydney and Brisbane

  • Triple M affects 2.276 million people every week

SCA Director of Content Dave Cameron said: “We are very pleased to see 2DayFM’s growth in terms of audience share and aggregate, which goes against the declining trend of share from all other competing FM stations in a tough lockdown environment. It is also very encouraging to see the 2DayFM Morning shift with Hughsey, Ed and Erin as the only FM Breakfast show to increase audiences in Sydney, where the lack of commuting continues to largely affect breakfast and boost listening behaviors.

“2DayFM is at the start of its new growth journey with a new Breakfast show which still settles in Sydney alongside its ’90’s to Now’ music format. Today for 2Day is a promising result.”

Triple M also delivered a good result given Sydney’s foreclosure situation and held breakfast with Moonman in the morning in difficult COVID market conditions.

Melbourne’s severe and continued COVID lockdown conditions have affected listening behaviors in traditional drop-off and pick-up times for commuting / school trips, but not to the same extent as in 2020. The Fox is strong in tough conditions, still delivering Melbourne’s largest Breakfast FM audience with Fifi, Fev and Nick.

“Triple M’s last breakfast, The Marty Sheargold Show has grown its share as it continues to settle and grow its following and establish itself as Triple M’s next big comedic breakfast that is unlike anything else in town. Marty’s 3 p.m. national show is also now the # 1 commercial show for men aged 25 to 54 nationwide.

“Brisbane remains a very competitive and very tight market with both the B105 and the Triple M in the peloton delivering good results.

“In Adelaide, we remain calmly confident that SAFM will return to the market, a positive increase led by Bec, Cosi and Lehmo which is now the No.2 FM Breakfast show in Adelaide. SAFM and Triple M in Adelaide were the only two FM breakfast shows to increase their audience share.

“Finally, Perth continues to be a strong market for SCA with Mix94.5 in second overall, and Carrie and Tommy reduce the gap in Drive with a good increase in the share.

Nationally, it was a good result for the Hit network Carrie and Tommy remains stable or increases in four out of five markets as it continues to build a huge national audience.

“The digital transformation of our business has resulted in record live streaming on Hit and Triple M as the number of people turning to radio for live streaming continues to grow. It shows the strength of our product and the strength of our brands. ”

* Source: GfK radio ratings. Survey 6 2021. Metro. All people 10+, Men 10+, P25-54, Women 25-54, Men 25-54, People 30-54, Women 30-54. Mon-Sun 5:30 am-12pm unless otherwise specified. SCA and DAB + network aligned with SCA (Buddha, Easy, Oldskool, Urban, Dance, Triple M Classic Rock, Triple M 90s, Triple M Country, Triple M Hard N heavy, Triple M Soft Rock). Cume and Commercial Share%. The other network groups are FM only.

^ Largest audio content creator determined by number of original stations and podcasts created by SCA.

** Source: Audiometrix

Disclaimer

Southern Cross Media Group Ltd. published this content on 07 October 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 07 October 2021 03:06:01 AM UTC.


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