Shakey’s doubles its network of Peri-Peri stores

Two years after acquiring Peri-Peri Charcoal Chicken & Sauce Bar, the operator of the restaurant chain Shakey’s Pizza Asia Ventures Inc. has doubled the brand’s store network, positioning the group to capitalize on the postpandemic recovery from the country.

Peri-Peri, now Shakey’s second-largest brand, has opened its 50th restaurant in Matalino, Quezon City, a thriving residential neighborhood and well-known food hub located in Metro Manila’s largest city. This represents the 312nd store in the entire Shakey’s store network.

Shakey’s acquired Peri-Peri in June 2019, starting with 23 stores in the metropolis.

“As we deliberately develop this brand, the focus is on building our store network and expanding our reach to make the brand more accessible to its rapidly growing market. This expansion is also timely given the expected increase in demand once this crisis ends, ”Shakey President and CEO Vicente Gregorio said on Monday in a disclosure to the Philippine Stock Exchange, where the company trades under the symbol “PIZZA”.

Peri-Peri is known for its charcoal grilled chicken and its wide variety of special sauces that use the African bird pepper called “piri-piri”.

“Even during this pandemic, the brand has demonstrated strong performance and all of the new stores have received very strong market acceptance. We attribute this to the distinct and very tasty products we serve and the unique brand experience we offer, ”said Gregorio.

Peri-Peri’s store formats are also designed to meet the needs of off-premises meals, which are an integral part of strategic pivots during the pandemic. Independent stores also offer parking and take-out options.

—Doris Dumlao-Abadilla INQ

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