Seasoned Healthcare Executives Greg Byam and Jeanine Sieja Join HealthSTAR Communications as Vice Presidents of Network Growth | Company


MAHWAH, NJ – (BUSINESS WIRE) – August 9, 2021–

HealthSTAR Communications, one of the leading independent healthcare communications networks, is pleased to announce that two industry leaders have joined the HealthSTAR Network Growth Team. Greg Byam and Jeanine Sieja have both accepted the positions of Vice Presidents of Network Growth. Greg and Jeanine each have over 20 years of experience in the healthcare industry.

“Jeanine and Greg will help HealthSTAR continue to grow as an integrated omnichannel agency network with uniquely positioned capabilities providing branding, creative science content, innovative engagements for healthcare professionals and patients, as well as than a proprietary technology-based service and compliance platform. Said Managing Director Mark Fleischer.

Greg has dedicated his career to innovating digital technologies, creating value-based solutions to improve patient outcomes and measuring return on investment for pharmaceutical partners. He brings years of healthcare sales and marketing experience to HealthSTAR,

Starting with Wyeth Pharmaceutical (now Pfizer), then leading the digital transformation with Reed Elsevier, Greg has since worked in the point-of-care, patient, healthcare professional and managed markets. He has recently focused on virtual technologies, enabling healthcare professionals, patients and caregivers to communicate effectively.

“I am delighted to join HealthSTAR and look forward to serving our customers and their stakeholders. In this unique place in time, HealthSTAR and its suite of solutions are well positioned to generate significant efficiencies and competitive advantage for our partner customers, ”said Greg.

Jeanine’s career has been centered on the strategic development of new businesses. Her in-depth knowledge of the pharmaceutical industry, coupled with her dedication to relationship building, Jeanine continues to provide strategic solutions to a range of client challenges.

Jeanine started her career at Bristol Myers Squibb as a sales representative and continued her career path in partnership with several companies supporting the healthcare sector, moving from marketing communications to medical education, digital marketing and, over the past five (5) years, with a focus on innovation technologies.

Jeanine has cultivated instrumental relationships with healthcare experts. Working closely with industry brand teams, marketing and sales, compliance and analytics, she has successfully developed targeted online and offline programs for healthcare professionals, patients and caregivers.

“I am very excited to join the HealthSTAR team and look forward to further growth opportunities. HealthSTAR and its suite of solutions are well positioned to generate significant value for our customers, ”said Ms. Sieja.

“The HealthSTAR network continues to build on a foundation of expertise in medical communication and compliant engagement delivery, combined with the use of innovative engagement solutions. Having Jeanine and Greg as experts on the team to tackle market challenges with our cutting edge solutions is very exciting, ”said Patrick Purcell, EVP – HealthSTAR Network Growth.

The HealthSTAR Network continues to innovate with cutting-edge clinical storytelling expertise, exclusive engagement formats, personalized creative branding, all supported by HealthSTAR’s robust compliance-driven technology platforms , providing customers with full-service medical communications throughout the product lifecycle. HealthSTAR is a market-transforming company that builds on a 23-year legacy of service, creativity and strategy, with a focus on continuous innovation and growth.

About HealthSTAR Communications

HealthSTAR Communications is a full-service business medical communications network that has been transforming the life sciences industry for more than two decades, generating more than $ 2.5 billion in revenues. The HealthSTAR communications network is made up of four distinct divisions: HealthSTAR Strategic Engagements, HealthSTAR Fusion Group, Centron and HealthSTAR Patient Engagements, spanning disciplines but always working transparently with clients to deliver a full life cycle, industry best. . solutions.

HealthSTAR Strategic Engagements (HSE) is a strategic and tactical promotional events company rapidly approaching its two millionth live promotional event since its inception in 1998. Combined with unparalleled service, our corporate events technology platform industry leader, MER360®, designed to manage all aspects of compliant events, enforce business rules and capture all transactional data important to our customers.

HealthSTAR Fusion Group (HFG) is a medical education agency that provides science-based strategy, impactful clinical content and expertise in medical education. At its core, HealthSTAR Fusion Group provides its clients with experience, expertise and proven results that deliver the right message to the right target audience.

Centron is an award-winning healthcare communications agency focused on specialty brands, particularly oncology and rare diseases. Centron excels in analyzing and optimizing its services for creative branding, campaign ideation, integrated strategic services and promotional communications for the unique needs of each client.

HealthSTAR Patient Engagements (HPE) is a full-service patient engagement agency providing brands with the ability to create meaningful impacts and messages that resonate with patients / caregivers through compliant programs, specialized patient-focused content and years of experience addressing the unique and specific challenges of patient education. HealthSTAR Patient Engagements builds on the proven success models of the HealthSTAR Network, proprietary technology and content expertise, and strives to simplify the complex for brands, patients, caregivers and the wider community. ecosystem of patients.

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CONTACT: Thomas Sweeney


HealthSTAR strategic commitments


[email protected]



SOURCE: HealthSTAR Communications

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PUB: 08.09.2021 10:00 am / DISC: 08.09.2021 10:01 am

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