Red Letter Communications Announces Expansion and Restructuring
Over the past year, the agency has brought in eight new clients in the durable goods, sporting goods, telecommunications/broadband, and manufacturing categories. In addition to its full-service accounts, Red Letter has also extended its technology capabilities into software as a service (SaaS) areas through Element74 (e74), a Red Letter company. e74 SaaS platforms are focused on healthcare and human services customers in 45 US states.
Moreover, on 1st of Marchthe agency announced the opening of a new office in Nashville, Tennessee.
To accommodate recent growth, several management changes have been implemented. Jim Riley becomes Chairman of the Board and will continue to help set the direction of the company. President Red Letter Bruce Robert was appointed as the company’s managing director, managing director thirty summers transitions to longtime COO and CFO and board member crystal hill will assume the role of Chief Financial Officer. chris edmonds will continue to serve as President of Element74.
“These changes reflect our current theme of Focus forward,” said Riley, who founded the agency in 1981. “On the one hand, we’re totally committed to serving clients right now, striving to help them be more successful today and this year. But we recognize also the need to look to the future, to constantly invest in relevance and the resources that will enable us to be of maximum service long into the future.”
“It’s a great time to be in this business,” Robert said. “As Red Letter enters our 41st year, our expansion and restructuring allow us to deepen our resources and attract new talent. Our focus will continue to be at the forefront of trends and changing dynamics,” said Robert. “Knowing that change is constant, we invest in relevance to fully meet the needs of our customers. We call it relentlessly relevant,” he added. “Changing communication, retail, technology and data paradigms require agencies to constantly evolve. Adapting to stay ahead of today’s challenges opens up opportunities for tomorrow.”
Red Letter has also recently invested in Nashvillesocial media agency based at JM Collective. “JM Collective is a new social media agency that specializes in expanding branding platforms with brands, athletes and artists,” Robert said. “We liked the partnership because it adds another dimension of social commitment and expertise.” JM Collective shares space and resources with Red Letter in the new Nashville Office.
“Like any business, change is constant,” Riley said. “But many aspects, including some of the most important ones, will always remain the same. Strategy-driven messaging and content, responsive and collaborative customer service, a culture built on mutual respect and celebration of diverse talent. If you can combine these universal principles with a commitment to the forefront, you have a winning formula.”
Red Letter Communications has been a 41-year-old full-service marketing communications agency with a diverse team of 80 employees. Its customers include STIHL, America’s top-selling gasoline-powered portable power equipment brand, and MetroNet/Vexus, the nation’s largest independent fiber optic network provider. Additional customers include: Alan YarnAlgos Pathways, Coalition Manager, Lewis Bake Shop, Bunny breadORCA, Regency Wire, Saint Francis Healthcare, Stonebrooke Equipment, SnowWolf Snow Plows, 11 STIHL Branches and Distributors (US), STIHL Limited (Canada), VELA, Vermeer and World Class Industries.
Learn more at RLCI.com.
Contact: Schermann clay
SOURCE Red Letter Communications