Podcast Radio Network will use Triton Digital’s broadcast, monetization and measurement technology to support its audio streaming and podcast strategy
LONDON–(COMMERCIAL THREAD) – Digital TritonÂ®, the global leader in technology and services for the digital audio and podcast industry, today announced that Podcast Radio Network, the world’s leading radio station network broadcasting and talking about 24-hour podcasts and 7 days a week, has selected Triton Digital for the distribution, monetization and measurement of its audio content in streaming and podcasting.
Through this partnership, Podcast Radio Network will use Triton’s audio streaming network to deliver its commercial radio content online. Additionally, Podcast Radio Network will use Triton’s ad server to insert targeted audio ads into their feeds, as well as Triton’s audio ad technology to monetize their inventory through open and private market deals.
In addition, Podcast Radio Network will measure its streaming audio listening audience using Triton’s Streaming Metrics measurement service, which will allow it to understand the consumption of its streams by time slot, device, geography, platform. distribution and more to smart speakers, desktops, mobile devices, TVs and tablets.
âTriton’s audio delivery, monetization and measurement technology is exceptional, built on more than a decade of continuous innovation, evolution and expertise as the global audio landscape took shape,â said Gerry Edwards, CEO of Podcast Radio Network. âWe are delighted that Triton is supporting our audio strategy, which allows us to improve our listening experience while significantly increasing our revenues. ”
âPodcast Radio Network shares our commitment to deliver the highest quality engaging and informative audio content to the widest audience,â said Benjamin Masse, general manager of market development and strategy at Triton Digital. âWe’re excited to provide them with the technology and services they need to increase their reach, improve the quality of their audio and podcast streams, and increase their revenue. ”
About Triton Digital
Digital newtÂ® is the global technology and services leader in the digital audio and podcast industry. Present in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters and online music services to grow their audiences, maximize their revenues and streamline their day-to-day operations. Additionally, Triton powers the global online audio industry with Webcast MetricsÂ®, the industry’s premier online audio measurement service, and Podcast Metrics, one of the industry’s first IAB-certified podcast measurement services. With unparalleled integrity, excellence, teamwork and accountability, Triton remains committed to connecting audio, audiences and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
About Podcast Radio Network
Podcast Radio is the world’s first station to broadcast and talk about podcasts 24/7. It was launched in February 2020 as an independent platform for discovering and promoting podcasts through digital broadcasting and an online radio-like experience. In the UK, Podcast Radio broadcasts on radio via DAB digital radio in London, Surrey, Manchester, Birmingham and Glasgow. It can be listened to online and through smart speakers all over the world and is gaining more and more followers in the United States. The network plans to expand into the UK and overseas over the coming year.