Petition launched to get more Australian music on the radio
The debate on local music quotas seems to be resurfacing, with a online petition launch Calling for at least 35% of Australian music to be broadcast between 6:00 a.m. and 6:00 p.m. Monday to Friday on Australian Radio.
“With the live music industry (among others) being the first to suffer from bottlenecks and restrictions, why not boost this industry in a way that requires little effort? », Says the petition. “After all, there is no shortage of talent here in all genres.”
ARIA CEO Annabelle Herd, who is not directly involved in this petition, said RTM that radio is an extremely important platform for Australian music. She noted, however, that she did not see any radio stations in a metropolitan market currently playing 25% Australian music.
“Radio is still an extremely important platform for Australian music, especially for emerging local artists to reach mass audiences. A strong local music ecosystem benefits everyone, so it makes perfect sense for radio and music to work closely together, ”she said. RTM in an interview before this latest petition came to light.
“From what we can see however, no commercial radio station in a metropolitan market currently achieves 25% Australian content, in part due to some anachronistic format and genre rules that determine the level of the quota. It is also unfortunate that there is no requirement for Australian music to be played during peak hours.
She noted, however, that regulation should always be a last resort.
“I would much prefer that we work with radio to increase these numbers and do as much as possible to showcase and promote our amazing Australian artists – some of whom are enjoying tremendous success overseas.
“This conversation, of course, isn’t just about radio. The government is currently carefully reviewing the local content policy for film and television, including on streaming services. It’s time to do the same for music. The local music industry has been hit particularly hard by the ongoing COVID restrictions and lockdowns, so now is a great time to take a look at how we support, nurture and develop the incredible talent we have on our shores. “
Commercial Radio Australia (CRA) CEO Joan Warner, meanwhile, defended the radio’s position and said the medium is already one of the most regulated in Australia, and any other would be detrimental.
“Radio is a strong contributor to Australian music and CRA has worked closely with ARIA and APRA AMCOS to develop a definition of Australian music and put in place oversight to ensure stations meet and in some cases exceed their quotas, ”she said. TMN.
“The stations provide significant coverage for established and emerging Australian artists. For example, according to the rules, stations broadcasting 20% Australian music must ensure that at least 20% of that music is new Australian music, that is, music released within 12 months. preceding the broadcast. In addition to broadcasting, the stations provide substantial support to the music industry through interviews, contests, events and the promotion of concerts and other live concerts.
“All of this gives artists a way to promote their product and reach the 80% of Australians who listen to commercial radio every week. Radio is about presenting local voices and supporting local communities. We are already one of the most regulated industries in Australia, especially compared to global competitors, and any further regulation would be unnecessary, burdensome and restrictive. “
This latest petition comes from the work of musician Jack River, who recently wrote an open letter to the media and big business calling on them to do more to visibly support Australian artists.
Since then, many organizations have tweaked their playlists and released statements supporting the movement.
The country’s No.1 DAB + station Coles Radio has said it will put more emphasis on Australian music, and Qsic – which offers soundtrack stores including 7-Eleven – has followed suit.
There is also a petition going around for companies to release Australian music while they have consumers on hold.
Then this morning, the music industry came together to formalize the movement and push companies to do more through the “Our Soundtrack Our Stories” campaign.