Orange Business Services reaffirms its brand positioning through a new communication campaign



This positioning revolves around data, which is at the heart of Orange Business Services ?? skill

The campaign illustrates Orange Business Services ?? commitment to create a positive impact on its ecosystem and to be a responsible player in society and the environment

The advertising film ?? break with usual B2B practices ?? will be broadcast from television in France and digitally around the world

Orange Business Services is committed to accelerating its transformation, as part of the Orange Group’s Engage 2025 strategic plan. As a network-native global digital services company, Orange Business Services draws on its dual expertise to occupy a unique position in the telecoms and digital sectors in all geographic areas.

Through this new communication campaign, Orange Business Services underlines the inherent importance of data at the heart of its expertise, in the challenges of its business customers and more broadly at the heart of society. This campaign is supported by the slogan ??We turn data into ta-da!?? ?? a word game that reverses the syllables of the word ?? data ?? to express its benefits.

With this campaign, Orange Business Services demonstrates its commitment to transform and use the potential of data in a secure manner. Emphasizing the goal of creating a positive impact for businesses, as well as on society and the environment, the campaign cements Orange Business Services ?? role of trusted partner for companies.

Directed by Havas Paris, the campaign film features people whose daily or professional lives benefit in a tangible way from the advances in digital services developed by Orange Business Services and its customers. The common thread of each scene are the characters ?? wonder and surprise ?? expressed as ?? ta-daaa ?? ?? when they discover the benefits of data.

The campaign was launched on April 16, 2021, with the publication of a manifesto, made available to the press and via social networks in France and abroad.
Wassila Zitoune Dumontet, Chief Marketing and Digital Officer of Orange Business Services commented on the release of the film: ?? Our teams work closely with our ecosystem to rethink our customers ?? activities and collaborate with them to create a positive impact. This new global campaign highlights our new promise and the added value we bring to our customers by safely unleashing the power of data. We wanted to convey these messages in a simple but daring way, in line with the practices of the Orange brand.

Watch the campaign film here.

About Orange

Orange is one of the main telecommunications operators in the world with a turnover of 42.3 billion euros in 2020 and 142,000 employees as of March 31, 2021, including 82,000 in France. The Group had a total customer base of 262 million customers worldwide as of March 31, 2021, including 217 million mobile customers and 22 million fixed broadband customers. The Group is present in 26 countries. Orange is also one of the world’s leading providers of IT and telecommunications services to multinational companies, under the Orange Business Services brand. In December 2019, the Group presented its new ?? Engage 2025 ?? strategic plan which, guided by social and environmental responsibility, aims to reinvent its operator model. While accelerating in growth areas and placing data and AI at the heart of its innovation model, the Group will be an attractive and responsible employer, adapted to emerging businesses.

Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).

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