Opinion: Trump’s Truth Social platform is an idle train wreck
The result is eminently unsurprising: any social network set up by a figure as polarizing as Trump is virtually doomed to failure.
Some users who tried to register say they were not approved. And some content about the app’s big brands doesn’t appear to come from the brands themselves, according to CNN.
The spokesperson said that Truth Social was “running the account as an RSS feed under our subreddit name” and that Truth Social had offered to allow the community to manage their account themselves, but the offer was ” declined” because “a fundamental principle of our community remains apolitical.”
Truth Social and Trump Media and Technology Group, the app’s parent company, did not immediately respond to a request for comment from CNN.
In short, registering with Truth Social means legitimizing the former president and his behavior. It is no wonder that many companies and individuals do not claim to do so: they recognize that membership would cause damage to their reputation by mere association.
As a result, it is simply not possible for this social network to take off on a significant scale. After all, the value of a social network for a user largely depends on the number of other people who use it. If users cannot communicate with many other people and groups because they are not on the platform, membership becomes a less attractive proposition.
While it’s remarkable that a social network started by someone who presents himself as a successful businessman and formerly the leader of the free world seems to be plagued with so much mismanagement, it’s not the ultimate root of the problem here.
The insurmountable obstacle facing Truth Social is that Trump’s reputation has undermined his chances of long-term success.
Most Americans don’t want to associate themselves with anything he creates. And a social network where you can’t actually socialize or network with many people is doomed.