McClatchy chooses Taboola to exclusively power
NEW YORK, January 5, 2022 (GLOBE NEWSWIRE) – Taboola (Nasdaq: TBLA), a global leader in recommendations for the open web helping people discover things they might like, today announced a new multi-year agreement with McClatchy, a leading local media company that operates in 30 markets across the United States.
McClatchy reaches over 65 million unique readers each month through its digital media properties, including The Sacramento Bee, The Charlotte Observer, The Kansas City Star, The Miami Herald, and Fort Worth Star-Telegram.
As part of the deal, McClatchy will implement multiple Taboola products across its publisher network, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content and targeted advertising, to generate significant revenues and increase public engagement. In addition, McClatchy is testing Taboola Newsroom to fuel editorial insight and audience development as well as the recent acquisition of Taboola Connexity, to help drive growth around customers’ consumption intentions.
“We are committed to bringing the best news and the most relevant information to our diverse audiences in local markets nationwide,” said Tony Berg, senior vice president of advertising at McClatchy. “Teaming up with Taboola allows us to deliver more content and will help keep our audience engaged. We look forward to working alongside Taboola on content recommendations, editorial ideas, and other initiatives that create better experiences for local readers.
“McClatchy’s vision of forging deeper connections with the community and his approach to local news is remarkable,” said Adam Singolda, CEO and Founder of Taboola. “Local journalism helps communities thrive and McClatchy has both a network of well-known publishers and a reputation for quality journalism. More than that, I look forward to working with the McClatchy team and taking a product-centric approach to drive growth in the years to come, especially using technology and editorial data, as well as incorporating high-intention pages, to direct users to their ultimate personal experience.
Taboola provides recommendations for the open web, helping people discover things they might like.
The company’s AI-powered platform is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement. Taboola has forged long-term partnerships with some of the world’s largest digital properties, including CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo.
Over 14,000 advertisers use Taboola to reach over 500 million daily active users in a secure environment for the brand. Following the acquisition of Connexity in 2021, Taboola is a leader in ecommerce recommendations, generating over one million monthly transactions each month. Major brands such as Walmart, Macy’s, Wayfair, Skechers and eBay are among the major customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
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