Entravision Radio Network’s Shoboy Show Expands Coast-to-Coast Coverage with Four New Affiliates
SANTA MONICA, Calif.–(BUSINESS WIRE)–Entrapment (NYSE:EVC), a global leader in advertising, media and technology solutions, today announced that the Shoboy show hosted by Edgar “Shoboy” Sotelo is now syndicated by four new affiliate stations including: Jacksonville, FL on WYKB-FM, Bakersfield, CA on KBQF-FM, Atlantic City, NJ on WSJO-FM and Scranton, PA on WGGY-FM .
The Shoboy show is a feel-good entertainment experience that is real, relatable and fun. The program is the only bilingual Latino radio show airing Monday through Friday throughout the daytime listening lineup and is now syndicated in nine states from California to Florida. Since the inception of the show in 2020, Entravision has entered into an exclusive sales agreement to represent the Shoboy Show nationwide on a network basis and continues to expand the program’s market base each year.
From August 2020, the Shoboy Show launched in McAllen, TX (KKPS 99.5 FM), Sacramento, CA (KHHM 101.9 FM) and Stockton-Modesto, CA (KCVR 98.9 FM); followed by Albuquerque, New Mexico (KJFA 102.9 AM-FM) in October and Salt Lake City, UT (KBMG 106.3 FM) in November.
During the show’s second year of airing, the Shoboy Show debuted in six other markets, including Santa Barbara-Santa Maria, CA (KRTO 97.1 FM) in January 2021, followed by Las Vegas, NV (KRRN 92.7 FM) and Palm Springs, CA (KPST 103.5 FM) in March, San Diego, CA (XRST 107.7 FM) and Houston, TX (KLOL 101.1 FM) in June and Washington, DC (WLZL 107.9 FM) in November.
With the addition of Jacksonville, Bakersfield, Atlantic City and Scranton markets, 15 stations now carry the award-winning program.
FLOW, 105.3, WYKB-FM, Jacksonville FL
Kalor, 104.3, KBQF-FM, Bakersfield, CA
PLAY, 93.9, WSJO-FM, Atlantic City, NJ
The Mega, 94.9, WGGY-FM, Scranton, PA
“We are excited to continue expanding the Shoboy show, which has always had instant engagement with listeners,” said Nestor Rocha, vice president of programming for Entravision Radio. “The Shoboy Show is part of the largest music and lifestyle movement in the world. It’s a bilingual, hip, personality-driven show and growing radio show.
“What a great opportunity to welcome even more listeners to our familia,” said Edgar “Shoboy” Sotelo. “As we continue to expand our reach across the United States, it’s clear that listeners are looking for a representation of their bicultural Latino lifestyle on radio. I’m so glad the Shoboy show can provide that exact opportunity, and I am grateful to all of our program directors for continuing to provide us with incredible opportunities to connect with listeners across the country.
Additionally, Mr. Sotelo will co-host Radio Ink’s annual Hispanic Conference which begins Wednesday, June 22, 2022. Mr. Sotelo was nominated for Radio Ink’s Union Personality/Personality of the Year. In addition to hosting the event, Mr. Sotelo will also speak at a panel on Thursday, June 23 at 11:30 a.m. ET. Alongside his fellow panelists, Mr. Sotelo will discuss the theme “Content is King” and how to expertly drive listeners to the airwaves. Prior to the panel, Entravision will sponsor a breakfast for all event attendees. For more information on the conference and to view the full program, please visit hispanicradioconference.com.
About Entravision Communications Corporation
Entravision is a global leader in advertising solutions, media and technology that connects brands to consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic advertising buying platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets around the world. Smadex is our demand-side mobile platform, enabling advertisers to run performance campaigns using machine learning. We also offer a Mobile Performance and Branding Solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our Digital Audio business provides digital audio advertising solutions to advertisers. of the Americas. In addition to digital, Entravision has 49 television channels and is the largest affiliate of the Univision and UniMás television networks. Entravision also operates 46 primarily Spanish-language radio stations that feature nationally recognized and Emmy Award-winning talent. Entravision’s Class A common stock trades on the New York Stock Exchange under the ticker symbol: EVC. To learn more about all of our media, marketing and technology offerings, visit entravision.com or join us on LinkedIn and Facebook.