Alfamart de SM will see a network of 1,200 stores by the end of the year


SM Alfamart Group’s mini-grocery chain plans to roll out at least 200 new stores across Luzon this year, expanding its business footprint to 1,200 stores as it seeks to break into more communities amid the protracted pandemic .

“We continue to be guided by our company’s goal of improving the lives of residents of underserved communities. We bring that to life by opening stores close to where our customers live and providing them with a wide assortment of essential merchandise to meet their daily and weekly needs, ”said Harvey Ong, COO at Friday. ‘Alfamart Philippines, in a press release.

Joint venture between SM and Alfamart Indonesia, Alfamart targets a large market segment. It sells basic groceries, a selection of SM Bonus products, fresh and frozen products, snacks such as “turon” or fried bananas, and personal care products.

“We want each Alfamart store to benefit its local community by creating jobs, providing rental income to its lessors and creating opportunities for local suppliers. We also allow local businesses, such as carinderias (small restaurants) and sari-sari stores, to turn to us when they need supplies, ”Ong said.

Alfamart also invites local entrepreneurs to settle near the store and take advantage of its strategic locations.

“A growing number of bill payment kiosks, food kiosks and laundries are already partnering with us to bring their products and services to our customers. Partnerships are particularly relevant now that everyone is reeling from the economic effects of the pandemic. In our own way, we hope to support other people or businesses who need a helping hand to get back on their feet, ”added Ong.

In 2020, Alfamart opened 267 new stores in Metro Manila, Batangas, Rizal, Bulacan, Pampanga, Nueva Ecija and Laguna.

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