Adventist Portal Gains New Features and Visual Identity

Over the past decade, the Seventh-day Adventist Church in South America has strengthened its digital platforms. Its largest and most complex effort in this regard has been concentrated in an environment capable of bringing together all information and materials from each ministry and administrative headquarters in an integrated manner. This is how the Adventist Gate was born.

Launched in 2013, it allowed members to find everything in one place: news about the work of the church in their region, projects developed at the regional, national, continental or global level; content to download, videos on testimonies, an institutional space, and another specific on the applications officially made available by the denomination.

“The Adventist Portal has been a milestone in our relationship with the member,” said Pastor Jorge Rampogna, director of communications at Adventist South American Headquarters. This Sunday morning, May 15, he presented the new version of Adventists.org to the participants of the plenary directive committee, which is taking place in Brasilia until Tuesday.

With a new visual identity, features such as the ability to increase font size and share content on social networks, and modern programming, the portal is more dynamic and optimized for mobile devices, which today represent 70% of all access. In the past 30 days alone, the Portuguese and Spanish versions have received 402,000 users, resulting in 1.3 million page views.

The version released today also conforms to the standard set by the world office of the Adventist Church, which aims to show that everywhere in the world is the same thing. This facilitates identification, which is already the case with our own logo.

For Carlos Magalhães, head of the digital strategies department at Adventist South America headquarters, the goal goes far beyond simple service to members. According to him, “it is a calling card for those who want to know who Adventists are, what they think about the Bible and how they work in their mission to announce the soon return of Christ”. The Adventist portal, he adds, may be the only way for some to have contact with the church.

Structure

This whole structure is divided into three main sub-portals: news, videos and downloads. Under this umbrella are 161 sites for the Adventist Church’s administrative headquarters in eight South American countries: Argentina, Brazil, Bolivia, Chile, Ecuador, Paraguay, Peru, and Uruguay. Each of these sites has hundreds of pages.

Today, the portal has 11,307 downloadable content in its database, plus 31,619 news articles and 16,934 videos, for a total of around 60,000. In 2021, the equivalent of 218,431 terabytes of information has been uploaded. In 2022, just during the 10 Days of Prayer project, it was 37 terabytes.

“Everything we have there is meant to help the church fulfill its mission. There are people who approach the church after reading a news article or watching one of the videos there. are available, or discover a new application”, explains Rampogna. “It’s not just a website. It’s an evangelistic tool.”

To see everything available on the Adventist portal, visit adventistas.org.

This article was originally published on the South American Division News Site

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